From Pinkboard Wiki
Midsumma Festival is Victoria's major GLBTQ festival. It takes place in January and February each year. The first Midsumma was in 1989 and ran over 10 days. The first Pride march was held in 1996.
In 1988 the Gay Business Association decided they wanted to encourage the A-list gays to spend in their shops and decided to create Midsumma to do this. In September 1988, along with VAC and ALSO they formed a new organisation to run the festival. Paul Hayes was brought from Sydney to pull together a festival in three months.